The first thing that actually has to be realized by IT companies is that not all CRM programs are the same. They all have the basic concepts, but from 
there onwards, differences will be seen. A company must use a CRM program that can be efficiently geared towards their particular business.
The Right Features
A company has to determine what their wants and needs are, then look for the software that possesses these.
The Company Weaknesses
It must first be determined what challenges the company is currently facing with their customer management. Then it will make it easier to source out software that addresses these. By looking at what is taking place now and comparing this to what the company wants to take place, it helps to identify the needs.
Ease of Use
What is also going to be important is the ease of use. There will be a lot of 
people within the company who will be working with this software. If they can learn and use it efficiently, then there will be no breakdown in the system.
Support
Before making the decision as to which one to buy it is worth checking out to see what kind of support is going to be available. For those who are new to this type of software, they will be raising a lot of questions and may run into some issues. They need to be able to rely on support not only to rectify any problems but to respond quickly.
Mobile Friendly
There are many different elements to CRM software, and they are not always accessible through desktop computers. For all the departments within a company to be able to take advantage of what the CRM has to offer, then it means it must be easily accessed and used through mobiles.