Every company wants to use as many resources as they can to help grow their business. There are lots that are available to them, and one they 
should strongly consider is a Customer Relationship Managemen (CRM) system.
Customer Control
As a company grows, it is easy for them to lose control over their clients. A lot of companies start out by setting up some type of basic system to keep track of their clients. These systems are often less than perfect, and they can be real time-wasters when it comes time to both enter data and sort through it. A common approach is to use a spreadsheet which soon outlives its usefulness. Whereas CRM software does not pose any of the problems that these in house set up systems do.
Customer interactions can be followed, which means that management can see how their salespeople are dealing with clients. This type of tracking is not just restricted to overseeing the sales staff either. It can be used to track all departments within the company that are required to interact with customers.
Lead Tracking
A lot of sales representatives have a lot of different tasks that they must
perform. Aside from closing sales, they also have to follow up on leads. Time is of the essence for salespeople. The more people they can deal within a day, the more sales they can make. Putting time aside to follow up on leads is part of their responsibility but is often one that gets pushed aside. With an excellent CRM program, many of the tasks they need to complete are automated. This frees up more time for lead tracking.
Forecasting
The type of data created in a CRM program allows management to do forecasting based on the different statistics that the system can create for them. This allows for management to be able to make changes as necessary and to develop plans for the growth of the company.