Communications & Media

Today, communications & media companies which include local, long distance, broadband, cable, satellite, wireless, and media content providers, operate in an open and deregulated environment where customers are offered more choices than before. In recent times, there has been an increasing trend towards convergence of these previously separate products and services. Convergence has meant that customers are increasingly demanding bundled solutions encompassing voice, internet and entertainment services. Customers are requesting flexible combinations of these products and services and increased personalised attention as well. All this has meant increased complexity in the management of customer relationships and stronger emphasis on understanding the needs of customers. Managing and maintaining customer relationships well has become imperative to reduce customer attrition and to maintain revenue and profit growth.

Bright Blue has helped communications & media companies implement Siebel CRM to allow companies to create new customer relationships and to retain existing customers relationships amidst an increasingly customer centric industry. We can provide you with a Siebel CRM solution to help in the following areas:-

• Transition from a product centric to a customer centric focus
• Ability to segment customer base for targeting of bundled products
• Maximise customer value through efficient cross-sell and up-sell of products and services
• Manage the relationships within complex dealer and reseller networks
• Improve the order management and capture process
• Reduce customer churn by equipping users with information necessary to provide exceptional customer service
• Drive revenue and profits through the use of strategic sales incentive programs that are aligned with corporate objectives