Pharma

The current business environment that pharmaceutical companies are operating in is a challenging one. It is one where market consolidation shows no sign of abating. There is much shorter lead time to new drug introductions and the advent of the Internet has changed the way that pharmaceutical companies relate to their customers. Increasing direct to consumer advertising has caused a rethink on how new drugs can be marketed to customers. Pharmaceutical companies are also under pressure to maintain earnings and revenue growth, and to deliver on the ever increasing expectations of both customers as well as company stakeholders. Against this backdrop, pharmaceutical companies are adopting CRM solutions to manage, synchronise and coordinate customer interactions across multiple channels.

Bright Blue has many years of experience implementing Siebel CRM solutions to help companies build better relationships with their customers, allowing them to increase productivity, improve customer satisfaction and to maximise revenue and profit. The Siebel CRM Pharmaceutical industry application leverages the Siebel CRM application platform to deliver specialised functionality to meet the specific CRM needs of pharmaceutical companies. The Siebel CRM application helps pharmaceutical companies in the following areas:-

• Capture customer interactions across multiple channels
• Leverage the Internet to communicate with customers
• Utilise tools to enhance effectiveness and relevance of presentations to physicians
• Enable better route planning and scheduling
• Allows field representatives access to tools for better targeting, call planning and reporting
• Manage multi-tiered relationships such as physician affiliations with medical service groups, hospital committees, professional associations, and other peers
• Provide management insight into how proposed trade promotions would perform
• Track and manage samples provided to medical practitioners
• Improve management and planning of medical educational events