If your focus is all about increasing the effectiveness of your trade promotion spend, then Oracle Trade Management is the best route for you. It offers companies the tools to optimise the impact of their sales and marketing investments across the entire demand chain — from manufacturer to wholesaler to retailer — and ultimately to the consumer. The Oracle Trade Management solution is invaluable in helping sales professionals manage the trade planning cycle and increase the value of each promotion.
With closed loop planning, execution and analysis, Oracle Trade Management simultaneously works to increase ROI on promotions and co-op programs, reduce claim costs, and manage promotion liabilities. What’s more, promotions can be quickly planned and executed for measured success.
When the time came to update its ageing CRM system and streamline its sales process, Lion Nathan once again turned to CRM specialists Bright Blue to upgrade its Siebel solution..."
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