Transport & Logistics

The business environment that companies in the transport & logistics sector operate in is one where competition is fierce and there is continual pressure to meet growth expectations. Customers are demanding one stop integrated transport and logistics solutions and at the same time demanding greater flexibility in the services on offer. Transport & logistics companies are using CRM solutions to improve sales & marketing effectiveness and also to streamline customer facing processes such as claims management and billing.

At Bright Blue, we have worked with Siebel CRM implementations in the transport & logistics industry to help achieve consistent customer management and customer service levels. With the Siebel CRM application, transport & logistics companies have been able to:-

• Share customer information across different business units and geographies
• Use pipeline analysis tools to enable better planning and forecasting
• Provide tools to allow the sales team to sell more effectively
• Keep customers informed of new products and services via regular marketing communications
• Mine customer information to better target sale of new products and services
• Maintain context and history of all customer service interactions across divisions organisation wide
• Generate proposals and quotes in quick and consistent manner
• Ensure that sales leads are followed up by scheduling of automatic reminders
• Better understand customer buying preferences