Energy & Utillities

The market that energy & utility companies operate in is a mature one and the consolidation of companies in this industry continues unabated. The ongoing deregulation in this industry is also resulting in more buying choices for consumers, resulting in companies having to refocus their business on the needs of these consumers. This renewed focus on the consumer has made the adoption of CRM solutions to be an essential component in maintaining revenue and profit growth. Bright Blue has experience in working with energy and utility companies to implement Siebel CRM solutions to maximise the value of their customer relationships and drive greater revenue from each customer interaction. The Siebel CRM application allows energy & utility companies to:-

• Streamline Customer Care
  Enables companies to more efficiently manage inbound service calls involving billing inquiries and payments, adjustment requests, change of tenancy, and enrollment, thereby improving first-call resolution rates and customer satisfaction.
• Optimise Field Service
  Helps companies optimise field resources in real time, even when field personnel are located outside of wireless coverage areas.
• Create and Validate Energy Orders
  Streamlines and automates order capture and processing, ensures order accuracy, reduces order entry training time, allows sales representatives to maximise margins with custom offers, and provides account representatives with up-selling and cross-selling recommendations.
• Manage Contract Compliance
  Enables utilities to create and execute complex agreements and ensures that delivery of benefits or execution of charges is driven by customer compliance with contracts.
• Loyalty Management
  Providing a scalable, flexible and complete customer loyalty management system.