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Customer Relationship Management (CRM) is a business
strategy that helps businesses become more competitive
by focusing on the customer's wants and needs.
CRM involves the use of technology solutions to help
businesses achieve that focus. By applying a CRM strategy
across your organisation and backing it up with the
necessary tools, you can improve customer relationships,
reduce costs and gain a competitive advantage.
CRM functionality can be divided into several key areas.
This means that your organisation can implement a CRM
solution gradually and according to your organisation's
specific needs. These areas are:-
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