 |
| |
Today, communications &
media companies which include local, long distance, broadband,
cable, satellite, wireless, and media content providers,
operate in an open and deregulated environment where customers
are offered more choices than before. In recent times,
there has been an increasing trend towards convergence
of these previously separate products and services. Convergence
has meant that customers are increasingly demanding bundled
solutions encompassing voice, internet and entertainment
services. Customers are requesting flexible combinations
of these products and services and increased personalised
attention as well. All this has meant increased complexity
in the management of customer relationships and stronger
emphasis on understanding the needs of customers. Managing
and maintaining customer relationships well has become
imperative to reduce customer attrition and to maintain
revenue and profit growth.
Bright Blue has helped communications & media companies
implement Siebel CRM to allow companies to create new
customer relationships and to retain existing customers
relationships amidst an increasingly customer centric
industry. We can provide you with a Siebel CRM solution
to help in the following areas:-
| • |
Transition
from a product centric to a customer centric focus |
| • |
Ability to
segment customer base for targeting of bundled products |
| • |
Maximise customer
value through efficient cross-sell and up-sell of
products and services |
| • |
Manage the
relationships within complex dealer and reseller
networks |
| • |
Improve the
order management and capture process |
| • |
Reduce customer
churn by equipping users with information necessary
to provide exceptional customer service |
| • |
Drive revenue
and profits through the use of strategic sales incentive
programs that are aligned with corporate objectives |
|
|
 |
 |
|
