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Organisations in the healthcare
industry are currently undergoing big changes in the way
that they operate. Increasing competition, government
regulations, rising costs and demands for higher quality
services are just some of the issues facing this industry.
Advances in medicine, wider access to healthcare, and
greater longevity all add up to a wide variety of potential
interactions between healthcare organisations and customers.
Healthcare organisations also face significant challenges
in supporting a highly diverse and geographically dispersed
roster of providers, where some are employees while others
are independent providers. To overcome all these challenges,
healthcare organisations are turning to CRM solutions
to better manage the relationships between themselves
and their constituents, which may include patients, physicians,
prescribers, specialists and many others.
Bright Blue has many years of experience implementing
Siebel CRM solutions to help organisations build better
relationships with their customers, allowing them to increase
productivity and to improve customer satisfaction. The
Siebel CRM Healthcare industry application leverages the
Siebel CRM application platform to deliver specialised
functionality to meet the specific CRM needs of healthcare
organisations. Healthcare organisations can use the Siebel
CRM application in the following manner:-
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Coordinate
various customer touch points |
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Align business
processes around patients, external physicians,
employees, donors and others |
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Provide enhanced
customer service via a solution database |
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Leverage the
Internet to plan and execute campaigns such as physician
referral programs |
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Access consistent,
consolidated information about customers |
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Better segment
the customer base to provide more carefully targeted
messages |
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Automate paper
based processes |
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Provide visibility
into the many complex relationships that healthcare
organisations have |
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Track information
for quick service resolution or for opportunity
identification |
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